September 18, 2019

How To Close A Deal (The Answer Is Patient Persistence—Or Persistent Patience)

Sadly (oh so sadly) there is no magic formula for this. In the past year, as I have tried to drum up work for my fledgling one-man marketing agency, I've routinely bungled leads. In retrospect, the leads themselves were probably sub-optimal. This belays the point—closing is hard.

However, sometimes it really is all about timing.

After I left my big-time agency to go out on my own, I had to supplement my income by teaching music at the local music studio (drums). In between teaching blocks I would take the time to work on my website and build my business.

Client Are Busy

The first thing I learn about the working habits of potential clients is that they are busy, and getting a new website is never a top priority. But it's hard to go Cool Hand Luke on the outside when on the inside, you're actually Desperate Dirk.

It's like being a single guy in a room full of potential mating material. Nothing says single-and-desperate more than being single-and-desperate. And the longer you in a state of desperate solitude, the bigger and bright the sign over your head becomes.

The same can be said about landing that first client. Which is why, in my unintended genius, I actually helped myself. Because I had another job to fall back on, the desperation wasn't as strong. I didn't need the client as much

Something, Something

At that is just it, right? At the end of the day, all you can do is persist. Wake up in the morning, band your head against the wall and try not to float away on a cloud.

September 18, 2019
How To Close A Deal (The Answer Is Patient Persistence—Or Persistent Patience)

Sadly (oh so sadly) there is no magic formula for this. In the past year, as I have tried to drum up work for my fledgling one-man marketing agency, I've routinely bungled leads. In retrospect, the leads themselves were probably sub-optimal. This belays the point—closing is hard. However, sometimes it really is all about timing. […]

Read More
September 6, 2019
This Is A Test Post To Read About Post Tests

Here Is My First Headline Writing a post is something I would like to do someday. Possibly the day that I figure out how to sit down and concentrate without distractions. Distractions are not a thing of beauty. They are not a joy forever. They might just be Satan-or-Lucifer-or-The Devil Incarnate. Nevertheless, whatever it is […]

Read More
December 6, 2018
Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram